Wednesday, February 14, 2007

Mr. St. Valentine: B.A. Marketing (Hons)

In marketing school, we are taught that there's always a weakness point in the human emotions where we can exploit and sell our products/ services to. This is the principle behind advertising and merchandising. At any age or level of income there'll be needs created for us to part with our hard earned money.

If St. Valentine were a mortal like you and me, people like Donald Trump or Bill Gates would be kissing his ass cause he would have been the most successful marketeer in the entire universe. All this comes down to his product - LOVE! Arguably the most commercialized day after Christmas, Valentine's day is THE day where you will see humans are creatures born with emotions.

You'll see people paying highly inflated price for flowers;


Restaurants are over crowded thus some would settle for Domino's;


Some idiot will have lot of cleaning to do the next day;


Lighting up candles and creating a fire hazard in his own house;


Also finding the perfect card and gift.


I admit i'm sucked into this commercial bandwagon, at end of the day its not how much money you spent, its that moment where you see the smile and the glow in your lover's eye; entrapping the memory which both of you can cherish together.

Now, who said money can't buy happiness? It can, sometimes.

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